Marketing and Commercialization of Life Science Innovations

Wednesday, November 20, 2019 at 7 PM
La Reina High School Library, 106 W. Janss Rd., Thousand Oaks, CA 93160

You have your invention which fulfils and unmet need. What does it take to turn your invention into an innovative product or service? You need customers who want your product, and are willing to pay a sufficient price for the product so you can make a profit. Before they ‘need’ or ‘want’ your product, they need to know about it – and that needs marketing.

Marketing is the action of promoting and selling your product. It includes market research, advertising, pricing and customer service. It is the process of educating customers on WHY they should choose your product over the competition or if there is no competition, why they should want your product and what is the unmet need you are fulfilling. Marketing is EVERYTHING a customer encounters when they come to your business.

Neelima will cover different aspects of marketing to develop a ‘go-to-market’ strategy for a product in the bioscience industry.

Neelima Firth

Neelima is an accomplished life science executive. Over her career, she has been involved in the launch of 9 pharmaceutical and medical device products.

She established Amgen’s initial presence in Europe and through nearly 17-year career at Amgen worked in Medical Information, Clinical Project Management, Reimbursement, Marketing and Strategic Planning. Led two market access projects that were critical to Amgen revenue and success. Focus in all roles was strategy and advanced problem solving. Worked for 5 years on Enbrel and understand competitive environment for specialty products.

At Alfred Mann Foundation, successfully spun out a medical device company which raised $139 Million in its IPO in November 2018 and is now a public company on the Nasdaq, just receiving FDA approval this last week.

She has delivered workable and profitable strategic plans for product developments and successful commercialization.

Meeting Site:

Meetings are free and open to the public

La Reina High School Library
106 W. Janss Rd. Thousand Oaks, CA 93160